The Power of Persistence: How a Multi-Year Marketing Strategy Fueled Mint & Needle's Growth
At More Canvas Consulting, we believe that true growth for MedSpas and medical aesthetics businesses comes from a consistent, strategic, and multi-faceted marketing approach. It's not just about launching a beautiful website; it's about what you do after that to engage your audience, build loyalty, and drive sustainable revenue. Our long-term partnership with Mint & Needle perfectly illustrates this philosophy, showcasing how a comprehensive communications and marketing strategy can transform a business over time.
The Challenge: Beyond the Launch
After successfully establishing their new e-commerce website, Mint & Needle, an aesthetics and skincare brand, faced their next significant challenge: how to leverage this digital foundation to achieve exponential growth. They needed more than just a presence; they required a dynamic strategy to:
Drive consistent revenue growth.
Significantly enhance brand visibility and authority.
Cultivate a deeply loyal customer base.
This meant a demand for engaging daily content, proactive social media management, strategic email campaigns, and seamless event communication – all on an ongoing basis.
The Solution: A Comprehensive, Multi-Year Marketing & Communications Partnership
More Canvas Consulting stepped in to become Mint & Needle's extended marketing arm, developing and executing a comprehensive, multi-faceted strategy over several years. Our approach covered every touchpoint of their digital presence:
Content Marketing as Thought Leadership:
We became their consistent voice, writing and publishing 116 engaging blog posts over four years, managing everything from timelines to content ideas and approvals.
To amplify their authority, we seamlessly integrated 52 press articles into their website narratives, showcasing external recognition and expertise.
Strategic Email Marketing (Mailchimp):
We built a robust email marketing strategy using Mailchimp, crafting new, visually appealing email templates, section headers, and graphics.
Our team managed their monthly newsletters and cultivated their growing contact lists, reaching over 5,000 engaged readers.
Dynamic Social Media Management:
We brought their brand to life across platforms, writing, designing, and publishing over 990 social media posts and videos on Instagram and Facebook.
To expand their visual reach, we also created over 1,000 Pinterest pins over the four-year span.
Our work included developing and executing strategic social media campaigns, meticulously managing photo and video files, drafting compelling copy, handling graphic design, and scheduling content across all platforms.
Seamless Event Promotion & Communications:
We took the lead on all communications, promotion, campaign strategy, narrative positioning, and ticket registration for three years of their highly successful Patient Appreciation events.
This included creating eye-catching digital posters and themed designs for each event, and developing a seamless system for enabling online sales of special promotions during each event.
Strategic E-commerce Promotions:
We continuously designed and managed monthly, seasonal, and holiday product discount promotions to keep their e-commerce engine running strong.
Targeted Google Ads Management:
Our team set up and managed their Google Ads campaigns from end-to-end, including ad creation, compelling copywriting, design, photo selection, meticulous budgeting, and strategic keyword management.
We performed regular tracking and optimization, including daily updates to keywords to ensure maximum ROI.
New Location Launch Expertise:
When Mint & Needle expanded, we developed and executed comprehensive campaign strategies for new location launches via newsletters, social media, and website updates.
We conducted thorough partner research, providing recommendations for impactful social media collaborations and local partnerships.
We also handled the creation and management of new Google Business Profiles and provided strategic website updates to reflect their growth.
The Results: Consistent Growth, Deep Engagement, and Lasting Value
Our persistent and comprehensive efforts delivered exceptional results for Mint & Needle:
Significant Revenue Growth: Our marketing efforts directly contributed to the generation of $396K in total sales, with $237,951.28 directly attributed to our marketing and communications work over four years.
Expanded Brand Reach & Engagement: Their Facebook and Instagram followers each increased by over 145%, demonstrating significantly enhanced brand visibility and community engagement.
Strong Online Presence & Thought Leadership: Through consistent, high-quality content and strategic press coverage integration, Mint & Needle established itself as a leading authority in the aesthetics space.
Cultivated a Loyal Customer Base: Our consistent communication and engagement strategies fostered a strong, loyal customer community.
Successful E-commerce Promotions: Our strategic Black Friday 2023 promotions alone generated $7.5K in sales, largely attributed to our email marketing efforts.
Highly Effective Email Marketing: Email campaigns consistently delivered, generating an impressive $28,000 in attributed email revenue.
Consistent Event Success & Scalability: Their Patient Appreciation events, meticulously planned and promoted by our team, achieved sold-out status every year. This success necessitated the procurement of progressively larger venues, clearly demonstrating substantial growth in event attendance and customer engagement.
Your Long-Term Partner in Growth
The Mint & Needle case study powerfully demonstrates how a sustained, multi-year communications and marketing strategy can lead to exceptional results for MedSpas and medical aesthetics businesses. At More Canvas Consulting, we are more than just a service provider; we are your dedicated long-term partner, committed to building your brand, engaging your audience, and driving your revenue year after year.
Are you ready to commit to a strategic growth journey? Let's discuss how our comprehensive marketing and communications expertise can elevate your practice to new heights.