Building the Team Behind the Brand: Communications Management for a Leading Health Voice
Some engagements start with a strategy deck and a kickoff call. This one started with us rolling up our sleeves and getting to work.
Kiltz Health had something genuinely rare: a passionate, growing community built around a compelling health philosophy, a recognizable voice, and real momentum across multiple platforms. What they needed wasn't a new strategy — they needed someone to come in, take ownership of the day-to-day, and make sure the machine kept running while they focused on what they did best.
That's exactly what we did.
The Challenge: Momentum Without Infrastructure
The volume of opportunity was there — a passionate community, a recognizable voice, and real momentum across social platforms. What wasn't there yet was the infrastructure to match it. Kiltz Health had no regular newsletter program, no consistent blog cadence, and no centralized system for managing content across channels. Building those from scratch, while keeping up with the pace of a high-output brand, wasn't something the existing team had capacity to take on alone.
Without a central operational force keeping everything aligned, the risks were familiar ones: content silos, inconsistent brand voice, slipping timelines, and a community that starts to feel the disconnect even when they can't quite name it.
Our Approach: Own It, Build It, Hand It Off
More Canvas stepped in not as consultants observing from the outside, but as operators running the work from the inside. Our engagement had three distinct phases that unfolded simultaneously: keep the channels running, grow the brand, and build toward a sustainable exit.
Channel Ownership: We didn't inherit a running operation — we built one. We designed and launched the weekly Kiltz Mighty Tribe newsletter from scratch, established a consistent blog publishing cadence of 3–5 posts per week, and took ownership of daily social media production and scheduling across platforms. Consistent newsletters out the door on time, every week, to a growing subscriber base that would reach 42K+.
Omni-Channel Integration: We synchronized content across every touchpoint so that newsletters, social posts, and blog content weren't just consistent — they were reinforcing each other, building a cumulative brand experience for the Kiltz Health community.
Brand Stewardship: We implemented workflows to audit language, tone, and visual identity on an ongoing basis, making sure that as volume scaled, quality didn't slip, and Dr. Kiltz's distinctive philosophy remained intact in every piece of content that went out.
Launch Support: While managing the day-to-day, we also supported the communications infrastructure behind several major new initiatives — including the launch of a new KiltzHealth.com website, a coaching certification program, the inaugural Health Digest magazine, and multiple community events.
Hiring, Training & Handoff: From the beginning, our goal was to work ourselves out of the interim role responsibly. We identified the need for dedicated internal capacity, supported the hiring process for new communications staff, led their onboarding and training, and managed a careful, strategic transition — ensuring the brand didn't miss a beat as ownership shifted hands.
“It has been a pleasure working with More Canvas Consulting. They’ve supported us with social media marketing, email marketing and collaborated with me on ideas to grow our channels and community in a meaningful way. They played a major role in developing a course for our company that launched in 2025, as well as another course we’re preparing to release this year.”
The Results: A Brand That Grew While We Held the Wheel
The numbers from this engagement tell a clear story about what consistent, well-managed communications can do for a brand at scale.
Facebook followers grew from 47,000 to 145,000 — a 129% increase — with 97% of new followers driven by reels and 16.1 million total views generated across the platform.
Instagram reached 3.1 million views with content interactions up 100%, and the follower count climbed to 250,000.
The weekly newsletter consistently reached over 5,400 opens per week across a 42K subscriber base, with more than 1.6 million total emails delivered over the course of the engagement.
Beyond the metrics, the programs we helped launch took on lives of their own. The Coaching Certification produced 94 newly certified coaches across two cohorts. The community events drew 280 attendees and generated $45,000 in ticket revenue.
And when we handed off the operation to the newly hired and trained internal team, we left behind something more valuable than any single campaign: a documented, functioning communications infrastructure that the brand could own and build on independently.
What This Kind of Partnership Actually Looks Like
Not every engagement is about building something from scratch. Sometimes the most valuable thing a partner can do is step in, hold the operation steady, grow it deliberately, and leave it stronger than they found it.
That's the work we do — and it's the kind of work that doesn't always make headlines, but makes everything else possible.
Is your brand outgrowing its current communications infrastructure? We specialize in stepping in, taking ownership, and building the systems your team needs to thrive long-term. Let's talk.