FAQs
Everything you need to know about our three practices, Consulting, Creative, and Coaching, plus our packages, pricing, and how to get started. Don't see your question here? Book a free 20-minute discovery call and ask us directly.
More Canvas Consulting is a Princeton, NJ-based consultancy with three practices: Consulting, Creative, and Coaching. Founded in 2014 by Pilar Castro Di Carlo, the firm works with purpose-driven leaders and organizations on strategic planning, operations improvement, communications management, brand and digital strategy, and executive coaching.
Pilar Castro Di Carlo is the Founder and CEO. She holds an MBA from The Wharton School at the University of Pennsylvania and an MFA from NYU's Tisch School of the Arts, and built her consulting approach on an earlier career as a professional theater artist and choreographer. That combination is where "Where Strategy Meets Story®" comes from.
Yes. More Canvas Consulting is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the largest third-party certifier of women-owned businesses in the United States.
More Canvas has worked across healthcare, education, fitness and wellness, nonprofits, tech startups, and small and medium-sized businesses generally. The approach is built around each client's specific situation rather than a single industry template.
Strategic planning, operations improvement, communications management, and executive advisory, grouped into six packages based on where a business is in its growth: START, GROW, FIX, CHANGE, DESIGN, and SURVEY.
For founders in their first year, or anyone recently launched who needs a stronger foundation. Includes four one-on-one strategy sessions, a customized business plan, a brand and positioning audit, and a review of products and pricing.
For businesses ready to expand. More Canvas finds the specific levers, revenue strategy, product optimization, or marketing strategy, that will move the bottom line, and builds a plan around them.
For teams scaling faster than their internal systems can support. Addresses HR transformation, organizational design, internal communications, process and systems gaps, leadership strategy, and culture and values.
For organizations navigating a pivot, restructure, or major transition, with a clear plan to get leadership through it.
For brands that need their story and visual identity created or clarified, bridging the gap between what a company does and how the world perceives it.
For leaders ready to trade assumptions for evidence, turning open questions into evidence-based direction using structured feedback tools.
Book a free 20-minute discovery call. It's a low-pressure conversation about your business and goals, and you'll leave with at least one clear idea, whether or not you end up working together. You can also reach out directly through our contact page.
A distinct practice, separate from consulting, built on trust, comfort, and confidence. Coach and client work together in real time so the client can explore their own thinking, generate their own action plans, and discover their own methods for resilience and growth.
No. Consulting results in deliverables like plans, audits, and strategy documents. Coaching is a relationship-based experience focused on the client's own growth, insight, and decision-making. More Canvas offers both as separate, complementary practices.
The Discovery (complimentary 20-minute call), The Sprint (four weekly 50-minute sessions for a specific transition), The Foundation (10 weeks of biweekly 50-minute sessions for deeper growth), and The Monthly Pulse (one session a month for ongoing momentum). Add-on diagnostics, including 360 feedback tools, are also available.
The Discovery call is complimentary. The Sprint is $1,500 at regular price. Nonprofits and small business owners can ask about a community rate, and promotional pricing is sometimes available for a limited time. Pricing for The Foundation, The Monthly Pulse, and add-ons is customized on request.
Yes. Many clients pair the two: consulting builds the strategy and structure, while coaching supports the leader driving it.
More Canvas Creative helps organizations communicate with purpose and precision: brand identity and visual design, storytelling and narrative positioning, website building, email and newsletter marketing, social media marketing and content creation, internal communications, and process implementation.
Yes. More Canvas leads feasibility and campaign-readiness studies for nonprofits considering a capital or comprehensive fundraising campaign, combining stakeholder and donor interviews with data-informed analysis, culminating in a clear recommendation on campaign goal, focus, and structure.
Yes. More Canvas builds digital acquisition campaigns organized around the student decision journey, awareness, consideration, inquiry, application, and yield, with geo-targeted media strategies, funnel-stage messaging, and transparent reporting tied directly to enrollment outcomes.
Yes. Alongside nonprofits and healthcare organizations, More Canvas has experience embedded inside academic institutions, building communications infrastructure, enrollment marketing, and alumni engagement programs.
More Canvas pairs Wharton-trained business discipline with a founder's professional background in theater and choreography, so structure and creativity aren't treated as opposites. They reinforce each other, letting the firm build frameworks precise enough to execute against and narratives distinctive enough to actually move an audience.
More Canvas builds for handoff, not dependency. The goal of every engagement is to leave an organization more capable than it started, with documented processes, trained staff, and systems the client can run independently once the work is done.
No. Strong communication is infrastructure, not decoration. A brand narrative, a newsletter system, or a go-to-market plan is the connective tissue between an organization's strategy and its ability to actually execute that strategy, not a standalone deliverable.
More Canvas embeds before it prescribes. Rather than force-fitting a template to a business, the team takes time to understand existing workflows, culture, and constraints first, so what gets built actually gets adopted rather than shelved.
More Canvas stays flexible by design, adapting scope, timeline, and deliverables in real time without losing sight of the underlying goals.
By what outlasts the contract: a new hire trained to take something over, a system a team can run on its own, or a narrative that keeps resonating, not just a report that sits on a shelf.
Arts organizations, education, and mission-driven nonprofits, alongside healthcare and small and medium-sized businesses. That mix gives the firm fluency in the governance structures, stakeholder dynamics, and funding landscapes specific to purpose-driven organizations.
Book a free 20-minute discovery call with the founder. It's a no-obligation conversation to talk through your business and goals, and you'll leave with at least one clear next step. Prefer to reach out first? Visit our contact page.
Princeton, New Jersey. More Canvas works with clients across the country.