Our Team
Pilar’s approach, which connects strategy with storytelling, draws both from her professional experience and her training at The Wharton School at The University of Pennsylvania and NYU’s Tisch School of the Arts, where she earned an MBA and MFA, respectively.
Driven by creating value, meaning, and connection, founder Pilar Castro-Kiltz builds lasting relationships with clients to understand their goals, find solutions to obstacles, and deliver ongoing designs and advisement.
Since founding the firm in 2014, Pilar has worked with executives, entrepreneurs, business owners, and founders to help them articulate then realize their vision.
With a Bachelor’s degree from Princeton University, in 2013 Pilar founded The Princeton Arts Alumni—a network and resources for arts creators, patrons, managers and enthusiasts. The group engages alums in and for the arts—across disciplines, geographies, and decades—to fortify the arts ecosystem as an engine for economic and social impact.
PILAR CASTRO-KILTZ, FOUNDER
With 12 years' experience guiding project teams for globally-dispersed startups, Jennifer Santiago offers extensive background in streamlining communication strategies, analyzing news and social media, improving brand positioning, and bringing organization to all levels of project management. With a history of working directly with communication departments for Fortune 500 companies, congressional committees, and federal agencies, Jennifer is driven by providing meaningful value.
Jennifer graduated with a Bachelor's degree in English and a minor in journalism from Emporia State University, combining her corporate experience with a love for storytelling to help small businesses and entrepreneurs achieve their marketing and branding goals.
Outside of More Canvas Consulting, Jennifer is passionate about writing fiction, reading anything she can get her hands on, and getting outdoors with her family.
JENNIFER SANTIAGO, DIRECTOR OF COMMUNICATIONS
Nia graduated magna cum laude with a Bachelor's Degree in Communications with a Concentration in Advertising. Driven by her passion for writing and a keen eye for organization, Nia thrives in a dynamic environment where she can leverage her skills to support teams.
Nia is deeply invested in continuous improvement and professional advancement, constantly seeking opportunities to expand her knowledge and skills. She enjoys catching up with current industry trends by gaining certifications through various digital platforms. Her work at More Canvas Consulting includes supporting client relations, providing a seamless onboarding experience, contributing to business development efforts, and providing executive support to the CEO.
Outside of More Canvas Consulting, Nia enjoys reading, watching her favorite movies, and spending time with her family.
NIA REYNOLDS, OPERATIONS AND COMMUNICATIONS ASSOCIATE
Jessi graduated with a Bachelor's degree in English and a minor in New Media Design from Seattle Pacific University, seamlessly merging her passion for storytelling, visual communication, and creative strategy. With a background encompassing communications, branding, and comprehensive design, Jessi brings a unique blend of visual storytelling and strategic thinking to her work, ultimately leading her to discover her love for marketing.
Driven by a deep-seated desire to forge meaningful connections, Jessi is dedicated to creating compelling content that helps brands and small businesses connect with their audience and make a lasting impression.
In her free time, Jessi enjoys spending time with friends and family, reading, experimenting with new recipes in the kitchen, and embarking on walks with her dog, Moose.
JESSI GONZALES, MARKETING COORDINATOR
With a Bachelor's in Entertainment Media Management from California State University, Northridge, and a Master's in Management from Loyola Marymount University, Dani blends the art of storytelling with the science of strategy—bringing a unique fusion of creative vision, design sensibility, and data-driven insight to every project she touches.
This diverse background allows her to see both the big picture and the fine details, making her especially passionate about helping small businesses find their voice, build their brand, and grow with purpose. Dani believes that when small businesses thrive, communities flourish.
During her free time, Dani enjoys taking on crochet projects, reading, watching TV, spending time with friends, playing with her pets (Cannoli, John and Ringo), and watching football games (Go Ravens!).
DANI ASENG GUTIERREZ, JR. CONSULTANT FOR VISUAL STORYTELLING
Value and Growth for Clients and Employees
Part of our mission at More Canvas Consulting is to create value and growth opportunities for both clients and employees. We proudly offer an internship program designed to build skills and experience for individuals interested in marketing, strategy, or operations. Our CEO also mentors through START, e-club and other programs. For employees, More Canvas facilitates continued education to expand technical, collaborative, personal, and management skills.