SURVEY
DESIGN
Stop guessing. Start asking.
Move forward with evidence.
Many leaders feel like they’re guessing because they haven't found a way to truly hear what their team or customers are saying. Maybe you have data but no direction, or maybe you’re struggling to even get people to respond.
At More Canvas, we don't just 'run surveys'—we help you architect the inquiry.
From designing the right questions to analyzing the results, we turn organizational curiosity into a clear, strategic roadmap.
Let’s SURVEY Together.
We step in when a business is asking:
Are we asking the right questions?
You know you need feedback, but you aren't sure how to phrase the questions to get honest, useful answers.
Branding Identity
Logo, color palettes, font family and visual language
Newsletters
Email communications that resonate with your community
Brand Kits
A complete brand system to be applied consistently
Narrative Positioning
Who you are, what you do and why it
matters
Website Copy & Design
A site that reflects your brand and mission
Social Media Content
An online presence that is strategic, branded, and sustainable
Are we listening to our employees?
You’re ready to deploy an organization-wide HR survey and need a neutral, expert partner to ensure the feedback is honest, the data is confidential, and the results lead to a better company culture.
How do we meet our QUAD A requirements?
You need to ensure your patient and healthcare facility surveys are compliant, professional, and properly analyzed for accreditation without the stress of managing the logistics yourself.
How do we beat survey fatigue?
Your response rates are dropping, and you need a more human-centered way to engage your audience.
What does this actually mean for us?
You’re staring at a spreadsheet of numbers and need a partner to translate them into clear recommendations and high-impact next steps.
Can we move past gut feelings?
You’re ready to trade 'I think' for 'I know' before making your next big investment or cultural shift.
Strategic Inquiry Design
We don’t just "ask questions." We partner with you to identify the specific data points and human insights critical for solving your current challenges. Whether you are navigating a cultural shift or a product launch, we ensure your inquiry is designed for impact and sustainable growth.
Survey Implementation
Precision is the difference between data and noise. Our team leverages high-fidelity platforms (like Microsoft Forms and Google Forms) to develop structured, professional surveys. We handle the logistics of deployment, ensuring your audience feels heard while capturing the high-quality feedback your business requires.
How We Work: The More Canvas Method
Your Brand is Disconnected
You feel a "disconnect" between the quality of your work and the look of your website.
Your Identity is Missing
You struggle to explain what you do in under 30 seconds.
Your Branding is Lost
Your branding feels like a "patchwork" of different styles and fonts.
Your Communication is Inconsistent
Your online presence and communications are inconsistent and misaligned.
Visual Insights & Actionable Reporting
Raw findings only provide value when they provide clarity. We deliver in-depth, visual reports featuring interactive dashboards, pivot tables, and executive presentations. We transform complex spreadsheets into clear narratives and actionable roadmaps that your team can implement immediately.
We provide the expert survey architecture and analysis needed to turn your data into a strategic asset. Our process ensures that your decisions are grounded in evidence, not just intuition.
We understand that surveys are a touchpoint, not a task. We design our inquiries to be reflective and respectful of the respondent's time, ensuring that the act of gathering data actually strengthens your organizational culture.
Our Philosophy on Surveys
We believe that clarity is the highest form of design. You shouldn't have to shout to be heard; you just need to speak the right language to the right people.
We approach design with empathy for the user and loyalty to your vision, creating work that doesn't just look good on a screen, but feels aligned with your mission.
Our Philosophy on Design
Ready to Take Your Data Into Direction?
Let’s talk about the questions you need answered.
Our intro call is a relaxed 20 minutes where we get a feel for your current challenges, the data you have (or don’t have), and what’s standing in your way right now.
Here's what you can expect:
We'll ask about your goals—whether it's meeting compliance requirements, understanding your team better, or proving ROI.
We’ll look at the "Inquiry Gap"—identifying the specific questions that will unlock the most value for your business.
We'll share our initial take on which survey tools or analysis methods would get you the clearest answers fastest.
We’ll talk through the roadmap—outlining exactly how we’d manage the process from the first question to the final recommendation.
From Inquiry to Impact: Real Stories of Data-Driven Growth
Elevating a Medical Aesthetics Brand for Growth
We developed a premium visual identity and digital presence for a medical aesthetics brand to support its rapid multi-location expansion. Over a four-year partnership, we designed and managed their core brand identity, website architecture, social media presence, and email newsletters.
To ensure long-term consistency, we built custom templates for their digital communications, allowing the brand to maintain a high-end, professional look across all touchpoints.
The Result: The branding and digital infrastructure became core assets that supported the company's successful acquisition. The new owners continue to use the original brand identity, website, and templates today, proving the durability and value of the initial communication strategy.
Restructuring & Dual-Brand Launch for a Regional Medical Leader
We partnered with a physician-owned OB/GYN practice in a maternity care desert to solve a complex positioning challenge: competing with large health conglomerates while launching a standalone medical aesthetics brand.
Over a multi-year engagement, we executed a full strategic overhaul, separating their clinical and aesthetic services into two distinct, powerful identities. This included full-scale brand development—naming, visual identity, and narrative positioning—alongside the design and launch of two dedicated websites and cross-channel communication strategies.
To ensure the success of the new MedSpa, we developed a standalone business strategy, including in-depth market analysis and optimized service pricing. We managed the social media and newsletter communications for both entities for two years, creating a cohesive "mission-driven" narrative that shifted the focus from a single physician to a robust community institution.
The Result: The strategic rebrand directly enabled the practice to attract top-tier medical talent and achieve a high 4.9 Google review average. The practice now attracts patients from up to four hours away, successfully differentiating itself from large hospital systems and establishing a profitable, sustainable model for both its clinical and aesthetic branches.
National Fertility Network: Surgical Compliance
When a leading national network of fertility clinics needed to transition their Quad A compliance oversight, we stepped in to transform a departing process into a high-performance strategic asset. We didn’t just maintain the existing standards; we elevated the entire reporting cadence from quarterly to monthly, providing leadership with a real-time view of clinic performance.
By architecting a more robust inquiry process and a 52-question HIPAA-compliant survey, we ensured that the clinics remained audit-ready while gaining deeper insights into surgical team impact. Our custom delivery mechanism reached thousands of patients monthly, maintaining a strong 11% response rate and delivering executive-ready analysis that drives clinical excellence.
Ivy League Music Department: Annual Strategic Insight
For a premier university music program, consistent student feedback is essential to maintaining excellence in both studio instruction and ensemble performance. We developed two specialized survey tracks to capture the unique nuances of these student experiences, ensuring the department had a clear pulse on its academic and artistic community.
Because of the depth of our analysis and the seamless nature of our collaboration, the department has returned to More Canvas annually for renewed analysis. We provide the continuity and high-level synthesis they need to track trends over time, allowing faculty and leadership to make evidence-based decisions that enhance the student journey every single year.
Healthcare HR: Confidentiality & Cultural Transformation
Managing feedback for a healthcare workforce of 800+ requires a balance of precision and human trust. We were brought in as a neutral third party to ensure complete confidentiality while gathering the honest insights necessary to drive a cultural shift.
We designed seven distinct surveys tailored to the specific needs of different departments, ensuring the inquiry felt relevant to every staff member. Beyond the data, we delivered executive-level summaries and strategic recommendations that bridged the gap between employee sentiment and leadership action. Our work with HR and the executive team didn’t just produce a report; it created a roadmap for measurable improvements in staff satisfaction and organizational health.
Let’s bring your brand to life, bridging the gap between what you do and how the world perceives you
We specialize in the
"behind-the-scenes" work that makes a business sustainable.
We tailor our consulting to find the specific levers that will move
your bottom line.
We help you make the difficult, necessary choices that protect the long-term
We focus on the essentials that form your foundation.
DESIGN
GROW
FIX
Let’s Realize Your Vision
CHANGE
START
START
We focus on the essentials that form your foundation.
GROW
We tailor our consulting to find the specific levers
that will move
your bottom line.
FIX
We specialize in the
"behind-the-scenes" work that makes a business sustainable.
CHANGE
We help you make the difficult, necessary choices that protect the long-term health of your business.
DESIGN
Let’s bring your brand to life, bridging the gap between what you do and how the world perceives you.